Eight years of SEO/PPC and W3C CSS/XHTML handcoding
PORTFOLIO
Samples of code and design of W3C compliant and SEO optimised websites
Library of Jiddu Krishnamurti
http://www.jiddu-krishnamurti.net
Google AdSense project, multi-language site, 2nd position in Google. Since 2003.
Microsoft Visio
http://www.microsoft-visio.com
Google AdSense project. 3rd position after Microsoft in Google. Since 2004.
Pokker.ee
http://www.pokker.ee
Google AdSense, banner and text ad sales project. 1st position in Google. Since 2001.
Currency Converter & Exchange Rates
http://tuljo.store20.com/stuff/valuutakurss-valuutakalkulaator.php
Google AdSense and Kontera. 1st position in Google. Since 2007
CSS, hand coding cross browser compatible web designs, 8 years of experience.
XHTML, hand coding tableless layouts with compliance to W3C standards, 8 years of experience.
WAI, knowledge of Web Accessibility standards, coding web sites conforming to WAI.
JavaScript and PHP experience on implementation and modifying level.
CMS, experience in implementing Content Management Systems for clients. Modifying Drupal and Joomla! templates on the code level. Creating a 100% tableless Joomla! templates.
CVS, working with Source Control System TortoiseSVN.
Prototyping and presentation. Programs - Visio, PowerPoint, SketchUp.
Designing functional and yet eye catching web designs.
Graphic design, creating web graphics, editing images and photos. Corel, Jasc Paint Shop Pro 9, Gimp, experience with Adobe.
Web Marketing
SEO, expert level Search Engine Optimisation, 8 years of experience.
Website keyword analysis, writing Meta tags and semantic code, dynamic page linking.
PPC, Pay Per Click marketing, 3 years of experience.
PPC keyword analysis, writing ads, budget and ROI managing.
Working with programmers.
Content managing
CMS, database, and web content editing and managing. Multi language experience.
Managing servers, setting up hosting accounts and domains.
Working with system administrators.
WORK HISTORY
All IT roles have been contracting based, involving SEO, PPC, XHTML and CSS.
2006-2008 company Album.ee. Online photo album.
Working with Google AdWords, AdSense, Analytics.
Attending at marketing strategy and analysis workshops.
Consultancy on website usability, functionality.
Standards compliant CSS coding, layout design. Customizing Drupal content management system. Source control (CVS) system TortoiseSVN.
Working with graphic designers and programmers.
Managing programmers, system administrators, sales and customer service personnel. Budgeting.
Initiating and managing external partner and client relations.
Start month: April, finish: February, reason for leaving: end of the contract.
2006-2007 company NetDrink. E-commerce solution.
Working with Google AdWords, Analytics.
Consultancy on online marketing strategy, target audience, positioning, e-commerce website functionality and usability.
Online marketing. Newsletters, SE optimising, link building.
Prototyping. User Interface W3C compliant CSS and XHTML coding.
Managing programmers.
Start month: March, finish: March, reason for leaving: end of the contract.
2003-2006 company Bravocom. Mobile network operator.
Creating info- and content managing system (CRM) for Call Centre. Concept, architecture, functionality, navigation. User Interface CSS and XHTML coding. Working with programmers and future users of the system. Usability tests.
Creating Fraud Screening system for Billing Department. Concept, User Interface functionality, maths algorithms, full testing before system implementation.
Developing processes and procedures of Customer Operations and Billing Department, delivering IT systems, establishing contractual relations, staffing, handing over a fully functioning department of 20.
Start month: April, finish: February, reason for leaving: end of the contract.
2000-2003 company Casino Vegas Club. Global online gaming.
Working on concept of the site, marketing strategy, target audience.
Paid search marketing, PPC. CPC campaign budget and ROI managing, writing keyword ads, keyword analysis with Excel, back office and PPC engine tools. PPC engines: GoTo, then Overture US and Overture UK (now Yahoo). Sprinks, 7Search.
Natural search optimising, SEO. Writing Meta tags and semantic content, designing linking micro-sites.
Viral marketing, web site performance analysis, working with affiliate accounts.
Wireframing functionality and usability of games and payment systems to programmers.
Working with designers on visual appearance of user interfaces and games.
Coding user interfaces and webpages, CSS and XHTML coding.
Creating back-office systems and interfaces.
Acquiring gaming licenses, leading in-house team of 5.
Start month: March, finish: March, reason for leaving: end of the contract.