Websites, SEO and web management, London UK.

SEO

It has been told that Google indexes just 100 first links on the page. SEO gurus warn - no more than 150 links on a page! Scary.

WHY that? How does the number of links on a web page impact Google rankings? How many links Google indexes and why we shouldn’t place too many links on a webpage? SEO considerations?

Picture of a police car.
Google's Link Police in front of Middlesex House, London UK.

Word from mattcutts himself.

How many links per page? By Matt Cutts, 9 March 2009.

So how might Google treat pages with well over a hundred links? There’s a good reason to recommend keeping to under a 100 links or so - the user experience. Pages with lots of links are not automatically considered spammy by Google.

Google Webmaster Guidelines

Google Quality Guidelines teach us in 2011 that -

Following these guidelines will help Google find, index, and rank your site. And that is our intention - to be well indexable at Google.

Keep the links on a given page to a reasonable number.

The number of links on the front pages of 98 popular website, an average is 369 links on each single page.

See an impressive infograph about the number of links on the front pages of all 98 websites at nickbilton.com/98/

As for conclusion

As for conclusion - max 100 or 150 links per web page is a superstition, do not listen the crowd. Follow the logic. Go and read the article by Matt Cutts, the link is given here above.

2011

What is too many links for Google? Ask search engine optimisation experts.