SEO? ...but it is very simple!
Some basic SEO tips for search engine optimisation.
DO YOU need more traffic to your web site?
Set just one link to point to your site and for a week hordes of spiders and robots are attacking your new site. Submitting at search engines is useless waste of time actually. Want more traffic? Each site gets as much traffic as it is worth of that.
If you follow the search engine optimization tips given below, you should increase your search engine rankings and, if you do it right, be ranked in the top 10.
SEO tip: different title on each page
Think about what keyword or phrase your visitors would input into a search engine if they wanted your product or service. Use these keywords, up to some eight words in your title.
For instance, let's say you sell search engine services. Your keyword phrases would be search engine services or SEO consultant because these are the words someone might input into a search box when they are looking for a SEO consultant. So you use these keywords in your title, like “Search engine services, SEO consultant at tuljo.com” on your index(home) page title.
Then, figure out what else they would input like search engine optimization specialists or consultant SEO and put these in other titles on subsequent pages. The object here is to use each page on your web site as a place your visitor can enter from when clicking on a search engine link… not just a link to your home page. If your site has 20 pages filled with materials about search engine optimization and SEO, you have the opportunity to have 20 different keyword phrases your visitor might input into a search box and thus come to your site.
Some make the mistake of just putting in their business names. Unless you're Google or Creare, your name doesn't mean squat to the average surfer. But if your title uses words which somebody is searching for, your site will come up first, even before the “branded” names. And, instead of just getting hits, you are getting targeted hits.
Also make sure your SEO keyword or phrase is the first word(s) in your title. This also helps rank your site higher when push comes to shove and another site has the same keyword or phrase.
SEO tips: meta name Description
This tag must also use your keyword or phrase and match what you've used in your title. The trick here is to write a short concise sentence in max 150 characters which will make the surfer want to click your link on the search engine page. Give considerable thought to this sentence. Write, rewrite and write it again until it's perfect.
SEO tips: meta name Keywords
Some search engines don't include them in their ranking criteria, some probably do. If you do decide to use this meta name tag, only use your keyword or phrase.
SEO tips: first sentence uses keyword or phrase
The first sentence the search engine robot sees or crawls through should almost be the same as your meta name description sentence. Search engine is looking for a match. And, search engines give added weight or score to those sites who use this technique.
SEO tips: content must include keyword or phrase
The search engines rank sites higher by how they find keywords in your content. A possible scenario is that the top third of your pages will have four instances of your keyword or phrase and the last two-thirds will have three. SEO tips - if you insert too many keyword phrase, the search engines will think you are spamming. This means your copy (content) must be very well planned. It has to make sense to the visitor yet, be robot-friendly. Not an easy task when writing copy, but well worth the time you spend doing this.
Instead of wasting your time on myths about search engines write how-to or informative articles on what people should look for if they want your service or product. Not only will you show you are an expert in your field; but, you'll have a larger more interesting site. Also, if you use the seo tips outlined above on each of these new pages, they'll lead more targeted visitors to your site.
What's the difference between a doorway page and just another web page? - A high quality web page is an integral part of the contents of the website, it has relevant content and is part of the site navigation. - A doorway page is an (often spammy and misleading) advertisement.
Actually, search engine optimisation is not as simple at all. SEO can be voodoo and SEO can be a knowledge-rich craft. Consider using a Search Engine Optimisation Consultant
2011
Some simple SEO tips for essential search engine optimisation that help rank better in the search engines.