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What is SEO

What is SEO and why would you need any

• You have got a problem and ask what can be done.
• The only problem here can be the lack of visitors.
• Lack of visitors can be the only problem here.
• Your website hasn’t been set up correctly and it’s costing you money.

Otherwise, your website is great!

SEO - Search Engine Optimisation

• Brings visitors, visitors are the only idea of having a website. Money.
• Improves the user experience, conversions.
• Improves your online reputation, real world image, brand, trustworthiness.
• Directly or indirectly - brings the cost down and cash in.

• We will talk how to improve the SEO.
• We will talk about the SEO strategy. Tactics is technical and boring, leave it to us.

How to get visitors?

There are 2 strategies to get visitors -

Buy visitors

Also called pay per click advertisement, or PPC.

• PPC is a quick and straightforward way to get visitors. Bonus point is, you do not have to make any changes on your site. Well, you have to pay. How many visitors do you need? A pound per face.
• How many sales a day, 1, 10? 10 sales * CTR 0.1% * £1 = 10,000 * month = 300,000
• Experience from the online casino business - every single pound invested in PPC, brought back 2 pounds. Not too bad.

Let visitors find you

Natural search and social media.

• Natural search and social media is slower and not so straightforward way, but you get a strong & permanent web presence, and visitors and their friends will come themselves.

How do visitors find you?

There are two basic strategies -

Natural search

• How many visitors are coming through Google, Bing, Yahoo? 90? 100?.
• Often the web pages haven’t been written and presented in a way that search engines like Google can easily understand, and this means people are not finding your pages when they search for the content, products and services you offer.

Link building

• Link building brings direct traffic and helps to improve your positions at search engines.
• There aren’t many other websites linking to yours and this is bad news. When another site links to you, especially a good site, the search engines regard the link as a vote of confidence in your site. If we get lots of good votes our site will show up more in the search engines.
  • Reddit, stumbleUpon, Facebook, Twiter.
  • Content, much good content. Link baiting.
  • BBC news, NY Times, your competitor in business (relevance!).

80:20 rule

Pick the low hanging fruit first. The Pareto Principle confirms that on-site optimisation scores 80:20. Manage those things that really make a difference to your results.

SEO audit

• Estimating the health and current situation of the site, results with a to-do list.

Changes in code

• Done together with your developers.

KW research

• Not only have our pages not been put together properly but the words that have been used are also wrong. It’s possible to find out what people type into search engines and we should make sure our pages use these words.
• We find out the best SEO strategy and map it back to your commercial objectives. Do you know what your commercial objectives are? Not sure? Well, we search ourselves and make recommendations based purely on the web site.
• Better indexing, higher ranking in natural search.
• Better content, link baiting.
• Social media & link building.

It is measurable

The good news is that all this is fixable and we can measure the effect of fixing it.

Alice

Yur competitors are doing this stuff, if you don’t, you are leaving yourself exposed.

Search engine optimisation consultant in London UK, available for individuals, small businesses and corporations.

Click here to email for SEO

The presentation What is SEO and why would you need any in .PDF format.

What is SEO and how to get more visitors on your site, link building and search engine optimisation.