Google Analytics Email Tracking
How to monitor an email? Marketing campaigns are easy to monitor by tagging emails and using Google Analytics Email Tracking.
Parametres and values for email tagging
utm_source=newsletter-january(referrer: google, affiliate_69, newsletter4)utm_medium=email(marketing medium: cpc, banner, email)utm_content=link_88(used to differentiate ads or links)utm_campaign=Email campaign(campaign name: product, promo code, slogan)
These are the parameters or variables that Google provides for email tagging. Google Analytics allows to use custom campaign tracking variables. Values of these tagging variables can be whatever.
Tagging email links
Samples of tagging attributes.
http://www.tuljo.com/newsletter.html http://www.tuljo.com/newsletter.html?utm_source=newsletter-january&utm_medium=email&utm_content=link_88&utm_campaign=Email%2Bcampaign http://www.tuljo.com/newsletter.html?ref=5 http://www.tuljo.com/newsletter.html?ref=5&utm_source=newsletter-january&utm_medium=email&utm_content=link_88&utm_campaign=Email%2Bcampaign
Do not forget to add the Google Analytics script to the web version of email.
Analytics URL Builder Tool
Google provides an Analytics URL Builder Tool for creating tagged links.
Fill in the fields for your email campaign’s source, medium, term, content, and name. The link parameters that are generated for these variables will be recognized by the Google Analytics Tracking Code and processed for your reports.
Testing tagged emails
Click on a tagged link, the tagging parameters should be seen in the URL of the web page. If not, there are redirecting issues with the site, it strips off the campaign tracking parameters.
Send the email to test accounts and click on some links. In a few hours the tracking data appeares in Google Analytics reports.
Reporting and tracking
Google Analytics > Traffic Sources > Campaigns report. Drill down to see more.
Find more about the Tracking Email with Google Analytics
Tags: google analytics email tracking, tagging email, email tagging, track email campaigns, how to monitor email.
Tutorial: Tracking Email with Google Analytics
2012
How to monitor emails and use search engine optimisation tools for Google Analytics email tracking. Web Development